I am here to Stand against the motion; Breakdown of effective communication in an organization.
Below are my following points:
What is a communication breakdown?
If communication is the exchange of information between two or more individuals, a communication breakdown means not being able to get your message across properly.
When communication breakdown occurs, it usually results in a lack of communication.
1. The effects of communication breakdowns on mental health
Communication breakdowns cause stress and low morale in your employees.
Namely, according to the 2021 report The Evolution of Communication, 7 in 10 Americans agree that mental health is tied to communication.
Therefore, when communication fails, employees’ mental health deteriorates, making them more stressed and anxious.
2.The effects of communication breakdowns on work culture
Communication breakdowns affect your work culture, too.
They may demotivate your employees and create tension amongst the team.
Furthermore, that kind of work culture may cost you your clients or business opportunities.
3.Unpredictable Work Environment
Poor communication causes a lack of predictability and stability within the workplace, leading to an uneasy environment for employees to work in. Employees might not clearly understand their objectives for the week or might misunderstand the process for a project, leading to unproductivity and ineffectiveness at their job. Employees and employers have a responsibility to facilitate an active dialogue in order to create a stable work environment to get their best work done.
4.Less Effective Collaboration
Collaboration and communication go hand in hand. If employees are unable to communicate effectively, it is very likely for collaboration to be effective as well. Collaboration in the workplace is important in many ways from promoting self-analysis and resulting in efficient problem solving. The effects of poor communication in the workplace set every collaborative project for failure, and almost everything in the 21st century workplace is a collaboration.
5. Workplace Conflict:
The effects of poor communication may cause tensions to rise, resulting in a potential conflict between employees. Failure to communicate may cause employees to make the wrong assumptions, such as leaving other employees to pick up their work, when this task was not previously discussed between a team. Good communication prevents workplace from arising in the first place.
6: Low Morale
With poor communication, employees may have a harder time meeting expectations and catching up with their deadlines, resulting in them getting behind. This could leave them with a sense of guilt, embarrassment or even low self-esteem. Low workplace morale should be addressed immediately, so that employees can maintain a healthy work-life balance and continue working efficiently.
I am here to to stand with the motion that says:
Strategy for effective communication.
Strategy Communication is a combination of both theory and practice that seeks to understand the effect of culture on all aspects of marketing communications. Globalization, global branding strategies, and classification models of culture are all issues covered within this study. Strategic Communications studies the dynamics of consumer behavior, trends in marketing strategies, and shifts in global culture.
Points:
1. Enables you to lead your business:
As a CMO you need a comms strategy because it will make your job easier and more rewarding, it will also help you to lead the business and perform your duties at a higher level altogether.
The nature of being responsible for a company’s marketing means you must respond to multiple demands from the business. This can lead to a kind of tactical myopia. Your colleagues in sales will demand qualified leads – and rightly so – but if you haven’t got a mutually agreed understanding of your target sector priorities and a tight definition of your target personas, then the likelihood for disagreement or disappointment is almost inevitable.
2. Provides focus and efficiency:
Low hanging fruitA well-formed comms strategy keeps you both focussed and aligned. It ensures you are more efficient, by focussing your time and money on the strategic priorities. The natural optimism, energy and opportunism characteristic of salespeople means that they can be distracted by whoever or whatever appears to be a quick win. That’s not to say low-hanging fruit shouldn’t be picked if it falls outside the specified target – but it must be recognised for what it is and should not distract everyone from the wider strategic intent.
A comms strategy provides a yardstick by which every effort and initiative can be assessed for efficacy. Everyone needs to understand when the pursuit of low hanging fruit has turned into an unhelpful distraction and drain on resources. If you own a comms plan, this will be as clear as the nose on your face.
3. Results in more effective messaging:
Your audience is ...article quoteYour target audience will rarely comprise a disciplined cohort equipped with all the information they need to select your products and services. Your audience is most likely made up of broad groups of people, with similar sets of responsibilities, who are at different stages of the buying cycle. They are probably ill-informed, confused and/or insecure in their knowledge or options. Creating typical, representative personas helps to focus attention and effort. Furthermore, understanding that your target persona will be at different stages of the buying cycle enables you to develop messaging which talks to their individual information needs, while addressing their fears, motivations and irritations. This approach, which respects your target audiences’ differences, will be more persuasive because you are telling them things that matter to them in a way that helps them to move along their buying journey.
4. It forearms you:
Your comms strategy captures your sales needs, sector priorities, personas, positioning and messaging. It provides you, and your extended team and colleagues, with many of the essential tools you need to enable you to deliver your business objectives. I’m a great believer in active decision-making. The process of formulating your comms strategy will enable you to identify knowledge gaps. Then, you can decide whether you need to secure the missing information or not. It’s important to recognise and understand the implications of your action or inaction so that outcomes don’t come as a surprise – forewarned is forearmed.
5. Brings clarity of purpose:
a communications strategy quoteWhatever your objectives and whatever your requirements, a communication strategy just makes the process of getting there more efficient, more effective and the journey so much more rewarding. Having clarity of purpose also allows you to lead the business, fend off unnecessary or irrelevant requests and direct your resources with intent.
6. Employees are more productive when they have all the necessary information in a clear, concise format.
7. All employees receive the information they need to do their jobs correctly and to meet deadlines.
8. Collaboration improves because employees bounce ideas off one another and build off each other’s thoughts and experiences.
9. Employees can better handle conflict when they know how to communicate their ideas and listen to their peers to create a solution.
10 Effectively sharing ideas can enhance creativity and innovation, which can help grow your business.
11. The company culture improves because people feel heard and know what’s happening.
Relationships between employees and with clients are strengthened.
Conclusion:
Reference;
https://www.indeed.com/recruitment/c/info/business-communication-strategies
https://pumble.com/blog/communication-breakdown/
https://www.simpplr.com/blog/2021/causes-effects-poor-communication-workplace/
https://ec-pr.com/six-reasons-why-you-need-a-communication-strategy/
